Speaking & Media
Andrea is often called on to speak to media and at conferences about Chinese inbound tourism and business opportunities.
Aust/Asia Business-Eagle Waves Radio
May 8th 2018, Episode #019 - Aus Asia Business - Chinese Tourism To Australia Is On The Rise - Find Out Why?
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In this episode you’ll learn about:
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Andrea’s passion for travel and tourism
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Conducting business in Asia
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Deals are made over dinner table in China not the boardroom!
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Is researching China enough to do business or do you need to experience China in person?
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Stats on Chinese tourism in Australia – is it on the up?
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Exploring outside the scheduled itinerary when travelling and where they go
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Camping vs resort - numbers are increasing, find out which one
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Andrea’s business mission – learn where the Australian business delegates will visit
Mumbrella Travel Marketing Summit
Sydney, NSW, April 12, 2018
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Andrea Plawutsky, director of consultancy Amplify Me, said businesses and marketers should remember how much of an influence family and friends already living locally have on potential visitors.
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The other influencers we always need to not forget is the friends and families,” she said.
“They’ll actually be the litmus test on ‘should I go here or should I go there?’
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“Never underestimate the local Chinese market in terms of being aware of your brand and marketing to them as well, because without their tick of approval or their support, you could be on the itinerary and you could find you come off the itinerary. ITtheir recommendation comes with a level of value and credibility,” Plawutsky told the audience on Thursday.
Monash University
'Beyond the City' Symposium
Lorne, Victoria, February 2018
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This inaugural symposium is the centrepiece of this project with the principal aim to draw closer links between the tourism sector, government (Federal, State and Local), industry groups, research community, and key opinion leaders that have an interest in Chinese tourism inside and outside Australia.
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Andrea spoke of the...
China Insights​ Seminars
Sydney, Melbourne and Brisbane
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Built on 15 years travel and tourism experience, a longstanding relationship with China and backed by research, we offer training and consulting programs to help destinations, tourism operators and conference providers ready themselves for this important market, with guidance on tailoring products and services, distribution channels, marketing, media and social media.
