Businesses in Glen Innes urged to understand the Chinese market.

An expert in the Chinese market is to hold workshops in the town to explain just how much money there is to be earned – and how to get it.

On the best estimate, 1.27 million Chinese tourists visited Australia in the year to June, half of them to New South Wales, invariably Sydney.

But there are signs that Chinese travellers are starting to look for routes off the beaten track, and the Glen Innes Severn Tourist Association is keen that their new route should lead here.

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